alwaysstella

ALWAYS CLASSY: TO SOME STELLA IS A HARSH MISTRESS

Ah, Stella Artois. The beer that for some can instantly bring forth mouth watering memories – and for others can bring forth nothing but disdain and bitter beer face. Such is the life of such a classy brew, I suppose.

Doesn’t it look delicious?

Where it came from:

Tax records exist from 1366 for Leuven’s Den Horen Brewery. In 1708, Sebastianus Artois became the master brewer at Den Horen, and gave his name to the brewery in 1717.
In 1926, Stella Artois was launched initially as a seasonal beer especially for the Christmas holiday market. It was first sold in Canada and it was such a commercial success that the brand became available year round and, apart from the duration of the Second World War, has been produced ever since. The first Stella Artois beer was exported to the European market in 1930. By 1960, 100 million litres of Stella Artois was being produced annually. InBev opened a new fully automated brewery in Leuven in 1993, and by 2006, total production volume was over a billion litres annually.
 
The current package design and bottle design and shape was created in 1988 by David Taylor, founder of Taylorbrands. The design replaced a 1960s design and is inspired by the original 1926 bottle label. The design incorporates the horn symbol of the Den Hoorn brewery and the date 1366 which is the date of the earliest recorded brewing in Leuven. The label also shows medals for excellence awarded to the brewery at a number of trade exhibitions in Belgium in the 19th and 20th century. The name Stella Artois is held within a “cartouche” which was influenced by the style of Belgian architecture of Leuvenes. Source: Wikipedia
 

Why it gets a bad rap: As a beer drinker – I don’t have the slightest idea where anti Stella sentiment could come from. It’s smooth going down, has a great taste and goes well with just about any food. You can have Stella during a football game while sitting at a bar or during a fancy dinner party in a glass and it fits all the same. It truly is a multi-purpose beer, if such a thing exists. When I’ve asked for reasoning others have called it “That skunky beer” or have said the initial smell is too strong for them to actually give it a try – and for the bottled version of the beverage this may be true. When the cap is first opened under someones nose you’ll know right away if Stella is the right choice for their evening.

Why it will always be classy: As mentioned above it truly is the Swiss (Belgian?) army knife of beers. It casual settings as well as dinner party or date night out atmospheres it can fit will with any situation and not carry the ‘frat boy’ stigma that the less tasting beers such as Bud Light seem to possess. A recent article from a website that I’ll refrain from naming (way to drop the ball with another terrible article, Yahoo) made the assumption that Stella Artois is a beer produced for and chosen by people that are undecided about the choice to actually stick with beer as their drink or to move onto something harder.

Bold assumption, random Yahoo writer – and you couldn’t be more wrong. The true beer connoisseurs I’ve met have enjoyed Stella immensely – it’s the casual beer drinkers or those who don’t enjoy beer at all that turn their noses up at one of the world’s finest beverages. Their loss, I say – and bartender please pour me another, I say.

Stella Artois – Always Classy indeed.

[url=http://www.virtualshenanigans.com/community/Thread-ALWAYS-CLASSY-TO-SOME-STELLA-IS-A-HARSH-MISTRESS]Agree or disagree that Stella Artois is the nectar of the gods? Let us know by clicking here to visit the community forum thread on that very subject![/url]

 

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